Senior Engineer
George Roberts is a senior engineer at IGN Solutions. He ships custom Next.js sites, AWS-backed apps, and business automations — and writes about the parts of engineering that actually move the needle, not the parts that look good in a deck.
A real step-by-step guide to shipping a Next.js app to AWS via SST v4 and OpenNext — from first deploy to CI/CD, including the domain-and-Cloudflare step everyone gets wrong.
Templates look fast at the demo and slow at scale. Here's the honest, engineer-led breakdown of when custom Next.js is worth it, and when a template is genuinely fine.
How we deliver marketing sites in 3-6 weeks and automations in 2-4 — without cutting the corners that cost you six months later.
A field guide to LCP, INP, and CLS in 2026 — which wins are real, which are vanity, and what to optimize when the Lighthouse score is already green.
If any of this lines up with a problem you're staring at, get in touch. We'll tell you honestly whether we're the right team, and how fast we can ship.
